The media section of the project lists a collection of videos, podcasts, posts, and other multimedia content that highlight the project’s activities, events, and outcomes. These resources showcase the collaborative efforts, community engagement, and innovative approaches. Dive into the stories, insights, and creative outputs that bring this project to life here.
Broadcast Media
African Bank Radio Interview: 25 April 2024 at 09:30
Power Talk with Lerato Mbele
SAfm Radio Interview: 25 April 2024 at 14:15
Full Circle with Bridget Masinga
GROOTfm Radio Interview: 17 July 2024 at 12:30
Arts Calendar with Francois van Rensburg
eNCA Television Interview: 25 April 2024 at 19:47
News Night with Vuyo Mvoko
Named after Nelson | Exploring Madiba’s Graphic Heritage
Tik Tok Interview: 18 July 2024
OkayAfrica with Yinka Owate
Nelson Mandela Park in Leicester, United Kingdom
What birthday present would you give Nelson Mandela?
Social Media
The project leveraged various social media platforms to share its activities, milestones, and campaigns with a global audience. The primary focus was on LinkedIn and TikTok, which provided complementary opportunities for professional engagement and creative outreach.
LinkedIn played a pivotal role in communicating the activities and milestones of the Named after Nelson project to a global audience during 2024. With over 30 posts shared throughout the year, the platform enabled consistent engagement with the community, fostering awareness and dialogue around the project’s objectives. The majority of these updates were authored by Yolandi Burger. These posts generated approximately 1,200 engagements and 39,800 impressions. Furthermore, Yolandi’s network on LinkedIn expanded significantly, growing by 552 connections during 2024.
View a tentative list of LinkedIn posts here that used the hashtag #namedafternelson (last updated 31 December 2024).
Invitation to the exhibition opening (static post) (642 impressions, 10 reactions, 5 reposts) | 13 days countdown to the exhibition opening (188 impressions, 8 reactions) | Invitation to the exhibition opening (motion graphic) (477 impressions, 13 reactions, 2 reposts) | Installation of the exhibition at the Nelson Mandela Centre of Memory (790 impressions, 14 reactions, 2 comments, 7 reposts) | Exhibition opening announcement from Celeste Mckenzie (repost) | Live stream of the exhibition opening (199 impressions, 7 reactions, 1 comment, 1 repost) | Official broadcast announcement for the Named after Nelson exhibition (248 impressions, 16 reactions) | Gratitude post: Opening day attendance highlights (1150 impressions, 32 reactions, 2 comments, 7 reposts) | #mandeladay2024 campaign launch (repost) | Visit the Named after Nelson exhibition (repost) | Meet the Named after Nelson team (1421 impressions, 56 reactions, 2 comments, 5 reposts) | Celebrating #madibadance campaign (685 impressions, 14 reactions, 3 comments, 2 reposts) | Sharing stories campaign kickoff (976 impressions, 15 reactions, 1 comment, 9 reposts) | Urbanism in Focus 3 (314 impressions, 4 reactions, 1 repost) | Dual seminar of Zandile Myeka and Yolandi Burger (654 impressions, 15 reactions, 3 reposts) | Nelson Mandela Day activities 2024 highlights for the project (1285 impressions, 31 reactions, 7 reposts) | Team celebrating Nelson Mandela Day 2024 in Leicester (repost) | Virtual 2024 Mandela Day walk and run 2024 in London (662 impressions, 34 reactions, 2 reposts) | End of Nelson Mandela month 2024 call to action (142 impressions; 8 reactions) | Heritage Portal published article by Amanda Xulu (784 impressions, 14 reactions, 2 comments, 5 reposts) | Artventurous Travel Conference 2024 participation (228 impressions, 15 reactions) | Butterfly Souls exhibition (396 impressions, 20 reactions, 1 repost) | #shareyourstories campaign call to action (856 impressions, 18 reactions, 7 reposts) | Heritage Day 2024 announcement (2262 impressions, 32 reactions, 3 comments, 4 reposts) | Exhibition take down at the Nelson Mandela Centre of Memory (631 impressions, 30 reactions, 5 reposts) | Exhibition setup at the Nelson Mandela Children’s Hospital (1801 impressions, 28 reactions, 2 comments, 10 reposts) | Urbanism in Focus 3 reflection (351 impressions, 17 reactions, 1 repost) | Making Reading Fun programme (repost) | Freedom Day student workshop reflection (387 impressions, 16 reactions, 1 comment, 1 repost) | AI collaboration with Computer Science Department of Loughborough University (470 impressions, 11 reactions, 5 reposts) | Guest lecture for IIE Vega School Brand Challenge with Nelson Mandela Children’s Hospital (529 impressions, 16 reactions, 1 repost) | Inaugural Africa Summit at Loughborough University’s Institute of Advanced Studies (298 impressions, 11 reactions, 2 comments, 1 repost) | Faculty of Art and Design Research Showcase at Tshwane University of Technology (700 impressions, 59 reactions, 2 comments) | Visit to Kula Marolen Foundation (254 impressions, 10 others, 1 repost) | Publication announcement in Text & Image journal (1353 impressions, 27 reactions, 5 comments, 4 reposts) | Making Reading Fun t-shirt design activity highlights (526 impressions, 14 reactions, 3 comments, 3 reposts) | Nelson Mandela Foundation invitation to visit the Named after Nelson exhibition (14 reactions, 4 comments, 3 reposts) | IIE Vega School #madibadance call to action (7 reactions) | Senior partnership development manager post (7 reactions) | Brandfundi attendance at the exhibition opening (12 reactions, 3 reposts) | IIE Vega School #shareyourstories call to action (12 reactions, 2 reposts)
TikTok emerged as a dynamic platform for the Named after Nelson project to promote the #madibadance campaign, engaging diverse audiences through creative and interactive content. The project’s TikTok page gained approxiametly 340 new followers and 9.1k likes, with campaign-related posts collectively amassing 110 900 views, 9 900 reactions, 55 comments, and 60 favourites.
View a tentative list of TikTok posts here that used the hashtag #namedafternelson (last updated 31 December 2024).
#madibadance invitation (81k views, 9031 reactions, 47 comments, 48 favourites, 397 new followers) | Visit the exhibition (1.4k views, 20 reactions, 1 new follower) | Inscape Education Group #madibadance (901 views, 19 reactions, 5 comments, 3 favourites) | Tshwane University of Technology #madibadance v.1 (4008 views, 119 reactions, 1 comment) | Tshwane University of Technology #madibadance v.2 (7733 views, 296 reactions, 4 favourites) | Tshwane University of Technology #madibadance v.3 (3521 views, 91 reactions, 1 comments, 1 favourites) | Tshwane University of Technology #madibadance v.4 (4160 views, 175 reactions, 2 comments, 5 favourites) | Tshwane University of Technology #madibadance v.5 (1650 views, 8 reactions) | Tshwane University of Technology #madibadance v.6 (3448 views, 83 reactions, 1 favourite) | Tshwane University of Technology #madibadance v.7 (3149 views, 72 reactions, 1 favourite)
Multimedia
Audio podcasts
The podcasts featured in this section are the product of a collaborative effort involving colleagues from the Graphic Design Department in the School of Design and Creative Arts and the AI in Education Department in the School of Computer Science at Loughborough University, in partnership with the Nelson Mandela Foundation. This collaboration leverages AI innovation to create child-focused podcasts that tell the stories of places named after Nelson Mandela.
Citation: Batmaz, F., Saravi, S., Harland, R.G., Myeka, Z. and Burger, Y. (2024) Learn about Mandela Village in Hammankraal, South Africa. [Podcast], Spotify, Available at: https://open.spotify.com/episode/6ZjsbLA0EvPLB1y6R7PqxV?si=1Ln1hGpLQ_S8p5SpsfS-fg
Motion graphics related to exploratory collaborations prior to the project
A short video production of the UX Sprint of the Umsuka platform as part of the “Placemaking through Mandela’s Graphic Heritage” project, which was funded by the UKRI/Newton Fund Consolidation grant (AH/S003398/1). This was an exploratory collaboration prior to the NaN project.
Citation: Burger, Y., and Harland, R.G. (2023). Placemaking through Mandela’s Graphic Heritage: The UX Sprint of the Umsuka platform. Graphic Design Research Unit, School of Design and Creative Arts, Loughborough University. https://lnkd.in/dmAisK4F
This short film presents an overview of the research impact project “Placemaking through Mandela’s Graphic Heritage” as part of the “Memorialising Mandela in the Metropolis” research initiative. The project tested the concept of graphic heritage with archival practitioners, heritage professionals, and creative industry specialists in South Africa.
Citation: McKenzie, C., Burger, Y., and Harland, R.G. (2023). Placemaking through Mandela’s Graphic Heritage. Graphic Design Research Unit, School of Design and Creative Arts, Loughborough University. https://doi.org/10.17028/rd.lboro.23654385
Motion graphics related to the project
This short film documents aspects of the exhibition build, installation, and launch of the ‘Named after Nelson: Learning from places named after Nelson Mandela through Graphic Heritage’ at the Nelson Mandela Foundation in Houghton on 25 April 2024.
Citation: McKenzie, C., Burger, Y., and Harland, R.G. (2024). Named after Nelson: Exhibition build, installation, and opening. Graphic Design Research Unit, School of Design and Creative Arts, Loughborough University. https://www.youtube.com/watch?v=HoJpgmaQXUc&t=8s
This short film documents the four community workshops which was part of the Nelson Mandela Foundations’ Making Reading Fun programme. Children between the ages of 6 to 12 was asked to design a T-shirt that represents the legacy of Nelson Mandela.
Citation: Burger, Y. and Harland, R.G. 2024. Named after Nelson project community activity: Design a T-shirt that represents the legacy of Nelson Mandela.. Graphic Design Research Unit, School of Design and Creative Arts, Loughborough University. https://youtu.be/czUslJmx_WI
This short film documents the de-installation of the ‘Named after Nelson: Learning from places named after Nelson Mandela through Graphic Heritage’ at the Nelson Mandela Centre of Memory in Houghton on 03 October 2024.
Citation: Burger, Y., and Harland, R.G. (2024). Named after Nelson: Exhibition de-installation at the Nelson Mandela Centre of Memory. Graphic Design Research Unit, School of Design and Creative Arts, Loughborough University. https://youtu.be/zRMsQ4Uu83c
This short film documents the installation of the ‘Named after Nelson: Learning from places named after Nelson Mandela through Graphic Heritage’ at the Nelson Mandela Children’s Hospital in Parktown on 03 October 2024. This will be the new home of the exhibition until March/April 2025.
Citation: Burger, Y., and Harland, R.G. (2024). Installation of the ‘Named after Nelson’ exhibition at the Nelson Mandela Children’s Hospital. Graphic Design Research Unit, School of Design and Creative Arts, Loughborough University. https://youtu.be/0KY56Jy1z28
Related motion graphics beyond the project
Forthcoming